Feel Goods, Inc. Privacy Policy

Last Updated: [Insert Date]

Feel Goods, Inc. (“Feel Goods,” “we,” “our,” or “us”) values your privacy. This Privacy Policy describes how we collect, use, share, and protect your personal information when you visit our websites, interact with our social media, or purchase our products (collectively, the “Sites”).

By using our Sites, you consent to the practices described here and in our [Cookie Policy]. If you do not agree, please discontinue use of our Sites.

1. Information We Collect

We collect personal information directly from you, automatically through cookies and pixels, and from third-party partners.

A. Information You Provide

We collect the information you voluntarily give us, including:

  • Contact details (name, email, shipping/billing address, phone number)

  • Account and payment information when making a purchase

  • Responses to surveys, product quizzes, or promotions

  • Information shared through customer support or email correspondence

  • Health-related or wellness information you choose to provide (e.g., when using quiz tools or providing product feedback) — processed only with your explicit consent

B. Information Collected Automatically

We use cookies, pixels, and similar technologies to collect:

  • Device identifiers, browser type, and IP address

  • Pages viewed, links clicked, and time spent on the Sites

  • Referring and exit pages

  • Purchase and conversion data

We also allow certain third-party partners — including Meta (Facebook/Instagram), Google, TikTok, Pinterest, and others — to place cookies or pixels on our Sites. These partners may collect or receive information from our Sites and elsewhere on the internet to provide measurement services and targeted advertising. Learn more or manage your preferences in our [Cookie Policy] or via the Digital Advertising Alliance.


These third parties may independently collect or receive information through their technologies, subject to their own privacy policies. We do not control and are not responsible for their independent data collection or use. You can review their privacy policies at:

 

2. How We Use Information

We use the information we collect to:

  • Process orders and provide customer support

  • Personalize your experience and recommend products

  • Send marketing communications (where permitted)

  • Analyze and improve our Sites and services

  • Detect and prevent fraud or misuse

Targeted Advertising

We may use your information to deliver targeted or “cross-context behavioral” advertising based on your activity and interests. This may involve sharing identifiers (like cookies or email hashes) with advertising partners for ad personalization and measurement. You can opt out at any time by contacting hi@feelgoods.co

3. How We Share Information

We may share information with:

  • Service Providers: for order fulfillment, payments, analytics, and marketing support

  • Advertising Partners: for ad measurement and targeting (see above)

  • Business Transfers: in the event of a merger, sale, or acquisition

  • Legal & Compliance: to comply with law or protect our rights

Where required by law, these disclosures may constitute a “sale” or “sharing” of personal information for targeted advertising. To opt out, contact us as described below.

4. Lawful Bases for Processing (GDPR / UK-GDPR)

Processing Purpose Lawful Basis
Order fulfillment and customer support Contract performance
Marketing communications Consent
Analytics and personalization Legitimate interests (or consent where required)
Fraud prevention and compliance Legitimate interests / legal obligation

We will only collect and use sensitive data (e.g., health-related information) with your explicit consent.

5. Data Retention

We retain personal information only as long as necessary for the purposes outlined in this Policy or as required by law.
Typical retention periods:

  • Customer account & order data — 7 years (legal/accounting)

  • Marketing and preference data — until opt-out or 2 years after last engagement

  • Cookies — as described in our [Cookie Policy]

6. Your Privacy Rights

Depending on your jurisdiction, you may have the right to:

  • Access or obtain a copy of your personal information

  • Request correction or deletion

  • Opt out of targeted advertising, the sale/sharing of personal data, or profiling

  • Withdraw consent (where applicable)

  • Lodge a complaint with your local data authority

You can exercise these rights by emailing hi@feelgoods.co or completing our Data Request Form.
If you are a resident of California or other applicable U.S. states, you can also opt out of sale/sharing using your browser’s Global Privacy Control (GPC) signal.

7. Residents of California, Colorado, Connecticut, Utah, and Virginia

Residents of these states have similar privacy rights under their respective laws (CCPA/CPRA, CPA, CTDPA, UCPA, and VCDPA).

We engage in “targeted advertising” as those terms are defined in applicable laws.
We do not engage in profiling that produces legal or similarly significant effects.

You can submit verified requests for access, deletion, correction, or opt-out by:

We will verify your identity before processing your request and will not discriminate against you for exercising your rights.

8. International Data Transfers

If you are located outside the United States, your information may be transferred to the U.S. where data protection laws may differ. We take steps to ensure appropriate safeguards (e.g., Standard Contractual Clauses).

9. Security

We implement administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is completely secure, and you use our Sites at your own risk.

10. Children’s Privacy

Our Sites are not directed to children under 13. We do not knowingly collect personal data from them. If you believe we have collected such information, contact hi@feelgoods.co.

11. Changes to This Policy

We may update this Policy periodically. The updated version will be posted on our Sites with a new “Last Updated” date. Continued use of the Sites indicates acceptance of the updated Policy.

12. Contact Us

Feel Goods, Inc.
8300 Melrose Ave PH2
Los Angeles, CA 90069
Email: hi@feelgoods.co

 

Our Sites are integrated with third-party services — including Meta (Facebook/Instagram), Google, TikTok, Pinterest, and others — that use cookies, pixels, and similar technologies to collect or receive information about your activity on our Sites. These technologies are essential to the operation, security, and measurement of our Sites, and allow us to understand usage patterns, serve accurate information, and provide a consistent experience across devices. By using or continuing to browse our Sites, you consent to the use of these technologies as described in this Privacy Policy and our Cookie Policy.

Cookie Policy

Last Updated: [Insert Date]

We use cookies, pixels, and similar technologies to improve our Sites, measure performance, and serve targeted advertising. 

Certain cookies, pixels, and tracking technologies used on our Sites are essential for functionality, security, and performance, and are therefore always active. This includes technologies from our analytics and advertising partners (such as Meta, Google, TikTok, and Pinterest) that help us maintain the Site’s core features and measure usage accurately. If you do not agree to the use of these technologies, please discontinue use of our Sites.

A. What Cookies Are

Cookies are small text files stored on your device that help us recognize you, maintain your cart, and personalize your experience.

B. Types of Cookies We Use

Type Purpose Examples
Essential Site functionality, checkout, login Shopify session cookies
Analytics Measure performance and usage Google Analytics
Advertising Serve and measure ads Meta Pixel, TikTok Pixel, Pinterest Tag
Preference Save settings and preferences Language, cart persistence

C. Third-Party Cookies

We allow certain partners, including Meta (Facebook/Instagram), Google, TikTok, and Pinterest, to place pixels and SDKs on our Sites. These partners may use this data for ad measurement and to show you more relevant ads on other platforms.

Learn more and manage your preferences:

D. Opt-Outs and Controls

You can:

  • Adjust browser settings to block or delete cookies

  • Enable the Global Privacy Control (GPC) signal to opt out of sale/sharing where applicable

Note that opt-outs are browser- and device-specific and may reset if cookies are cleared.


© 2025 Feel Goods, Inc. All rights reserved.